Google is now in the affiliate-marketing business, which launched the Google Affiliate Network, a rebranding of the network run by DoubleClick's Performics business.
In general, the affiliate program, publishers place links on their web sites to online stores or e-commerce sites and receive a commission for each referral they pass along.
Relaunched a network that will place Google (NASDAQ: GOOG) in competition with large affiliate networks like ValueClick's Commission Junction and LinkShare, a division of Rakuten, Japan's attention.
Rollout is because Google has come to speak on the new ad-driven business lines and the integration of recently acquired online ad powerhouse DoubleClick. Google, which was built far from the kingdom of the pair ads with the search people, who want to expand the display-ad network through DoubleClick new assets, and speed is good on the ads and YouTube videos through the new AdSense for video products.
Many online retailers to get business through affiliate programs, either at home or outside the network. Amazon.com (NASDAQ: AMZN) to run the program itself. eBay (NASDAQ: EBAY) recently followed suit, declining to its long-standing partner Commission Junction and taking its network in the home.
Among the large retailers that participate in Google's network of Barnes & Noble (NYSE: BKS), Circuit City (NYSE: CC) and Target (NYSE: TGT).
Advertisers pay the cost-per-action (CPA) model, in which they are charged only for the placement when customers make a purchase or to take other actions that qualify as a conversion.
Publishers will receive a commission twice a month. Google said that it will put each application through a quality review, acknowledged the publisher network in the respective policies.
After they have added to the network, publishers will be able to apply for advertisers, who can decide on a case per case interesting is that they are suitable for the link.
It's a nervous time in the affiliate-marketing space. A controversial law took effect in New York last month that requires merchants who run affiliate programs to collect sales tax on purchases made in the country, even if they do not have any employees or operations there.
Amazon and Overstock.com are fighting the law in court, but many fear that if it holds up, other countries will follow suit, and the community will be the marketers who are responsible for maintaining the development of the country is very complex and the local tax code.
Before the law, every consumer is responsible for reporting outside the country back on the purchase of income tax, but most people either do not know about the law or that he ignored.
Performics launched as an independent network in 1998. In 2004, was acquired by DoubleClick, which in turn was purchased by Google in the $ 3.1 billion deal closed in March.
In addition to its affiliate-marketing business, Performics also carries a search marketing division, which Google is in the process of selling.
In general, the affiliate program, publishers place links on their web sites to online stores or e-commerce sites and receive a commission for each referral they pass along.
Relaunched a network that will place Google (NASDAQ: GOOG) in competition with large affiliate networks like ValueClick's Commission Junction and LinkShare, a division of Rakuten, Japan's attention.
Rollout is because Google has come to speak on the new ad-driven business lines and the integration of recently acquired online ad powerhouse DoubleClick. Google, which was built far from the kingdom of the pair ads with the search people, who want to expand the display-ad network through DoubleClick new assets, and speed is good on the ads and YouTube videos through the new AdSense for video products.
Many online retailers to get business through affiliate programs, either at home or outside the network. Amazon.com (NASDAQ: AMZN) to run the program itself. eBay (NASDAQ: EBAY) recently followed suit, declining to its long-standing partner Commission Junction and taking its network in the home.
Among the large retailers that participate in Google's network of Barnes & Noble (NYSE: BKS), Circuit City (NYSE: CC) and Target (NYSE: TGT).
Advertisers pay the cost-per-action (CPA) model, in which they are charged only for the placement when customers make a purchase or to take other actions that qualify as a conversion.
Publishers will receive a commission twice a month. Google said that it will put each application through a quality review, acknowledged the publisher network in the respective policies.
After they have added to the network, publishers will be able to apply for advertisers, who can decide on a case per case interesting is that they are suitable for the link.
It's a nervous time in the affiliate-marketing space. A controversial law took effect in New York last month that requires merchants who run affiliate programs to collect sales tax on purchases made in the country, even if they do not have any employees or operations there.
Amazon and Overstock.com are fighting the law in court, but many fear that if it holds up, other countries will follow suit, and the community will be the marketers who are responsible for maintaining the development of the country is very complex and the local tax code.
Before the law, every consumer is responsible for reporting outside the country back on the purchase of income tax, but most people either do not know about the law or that he ignored.
Performics launched as an independent network in 1998. In 2004, was acquired by DoubleClick, which in turn was purchased by Google in the $ 3.1 billion deal closed in March.
In addition to its affiliate-marketing business, Performics also carries a search marketing division, which Google is in the process of selling.
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